Having your email marketing campaign sent to SPAM is the equivalent to going through your entire sales pitch while facing a wall alone in a dark room. Considering the time and resources you put into building out your email campaigns, you want to make sure that when you hit send, your email is delivered to the inbox, not the SPAM box.

There are several factors that go into building a spam-proof email, but one factor over which you have total control is to limit your usage of SPAM words. Below is a list of 100 SPAM words to avoid in your subject line:

SPAM Symbols and Punctuation

1. #1

2. $$$

3. …

4. !!!

5. 4U

Retail SPAM Terms

1. Clearance

2. Amazing stuff

3. Buy direct

4. Shopper

5. Order Status

6. Sale

7. Claim

8. No fees

Financial SPAM Terms

1. Benefit

2. Cash

3. Credit

4. Money

5. Lowest price

6. Money back

7. Bargain

8. Best price

9. Bonus

10. Save up to

11. US Dollars

12. Profit

13. Get paid

14. Free investment

15. No investment

16. Stock pick

17. Strong pick

18. Strong buy

Income SPAM Terms

1. Million dollars

2. Billion dollars

3. Earn money

4. Earn per week

5. Expect to earn

6. Explode your business

7. Extra income

8. Earn extra cash

9. Make money

10. Double your

11. Extra cash

12. Fast cash

13. Extra income

14. Insurance

15. Guarantee

16. 100% Guaranteed

17. One hundred percent guaranteed

18. Online biz opportunity

19. Home employment

20. Homebased business

21. Home based business

22. Income from home

23. Work at home

24. Work from home

25. MLM

26. Multi-level marketing

27. Multi level marketing

28. Serious cash

29. Money making

30. Be your own boss

31. Free leads

32. Get paid

Salesy or Scammy SPAM Terms
 

1. This isn’t a scam

2. This isn’t spam

3. This isn’t junk

4. This won’t last

5. We hate spam

6. Info you requested

7. Information you requested

8. 100% Free

9. One hundred percent free

10. 100% Satisfied

11. One hundred percent satisfied

12. Satisfaction guaranteed

13. F R E E

Marketing SPAM Terms

1. Ad

2. Click

3. Click to remove

4. Click below

5. Subscribe

6. Search engines

7. Don’t delete

8. Mass email

9. Marketing solution

10. Free website

11. Special promotion

12. Free membership

13. Join millions

Sense of Urgency SPAM Terms

1. Only today

2. Time limited

3. Act not

4. Get it now

5. Take action now

6. For only

7. Apply now

8. Order now

9. Last chance

10. Urgent

11. Don’t hesitate

If this list canceled out all of your potential subject lines, then you probably need some help. Have no fear, BJC Branding offers frequent webinars and workshops to help you get the most out of your email marketing. Register for one of our upcoming digital marketing workshops to master your email marketing game.

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