Consumers operate in micro-moments - where they need to know, go, do, or buy in an instant - and they expect your website to load quickly to help them make buying decisions in those moments of need. Thankfully, Google Speed Insights can help you to measure the load time of your site and identify ways to keep prospective customers in your sales funnel. 

Think about it: have you ever been in a situation where you needed something right away? Maybe you were really hungry, or your car battery wouldn't start, or you needed a quick gift for a birthday party; these are all micro-moments. When you were in that micro-moment, it probably didn't matter where you shopped or what you bought, it just mattered that you could fill your need quickly. Well, the same holds true with your consumers. If they are in a micro-moment, and they find your business in Google Local search, click on your professional website, and learn more about how you can satisfy their need, then that customer is more likely to do business with you!

Why is it important to check Google Speed Insights?

According to a recent Google research report, the average time it takes to fully load a mobile landing page is 22 seconds, yet 53 percent of mobile site visitors leave a page that takes longer than three seconds to load. That lack of patience clearly illustrates how demanding consumers are for information in the micro-moment. They need to know, go, do, or buy NOW! 

From the same report, Google goes on to say that despite the fact that over 50 percent of web traffic comes from mobile, desktop conversions still prevail. Essentially, speed on mobile equals revenue for your business. If your site can't load quickly, that potential customer will jump to a new site that can resolve their issue faster. Here are some additional stats from Google's research study of 900,000 mobile ads' landing pages that demonstrate the need for a speedy website:

• As page load times go from one second to seven seconds, the probability of mobile bouncing increases 113 percent

• As the number of elements (text, titles, images) on a page goes from 400 to 6,000, the probability of conversion drops by 95 percent

• A page weight of 1.49MB takes seven seconds to load using a fast 3G connection

How to check Google Speed Insights for your website

The easiest way to check Google Speed Insights for your website is through Think with Google's TestMySite Tool. This is an amazingly insightful (and free) tool that analyzes your website's PageSpeed and provides you with helpful suggestions to optimize its load time. 

And just like that, in a matter of minutes, you have a customized report detailing your Google Speed Insights and providing suggestions on how to improve your PageSpeed to help convert those customers in their micro-moment. Take advantage of this amazing tool and its Google Speed Insights report to make sure you have an optimized website that will convert potential customers in their micro-moments. 

If you need help optimizing your website or want to discuss redesigning your website, contact the team at BJC Branding to explore your options. Our team of web design experts is here to help promote your digital presence.