Now that you know what content is and why it’s important let’s get started on content planning and the idea that you not only have to have different types of content, but you need to publish that content with a thoughtful schedule. The first thing we want to talk about is this idea of diminishing returns.
Read MoreNow we are going to take that one piece of content and turn it into multiple pieces of content to save you time and expand your reach!
Read MoreThe best way to understand how to make content is to take a journey with me through a couple of examples to show you how. We will start with one in this post to keep it simple and easy to follow.
Read MoreReviews are crucial but they are also easy to overlook. When was the last time you checked in on your Yelp or Google reviews? When was the last time you suggested to a customer that they leave you a review? Taking the time out of your day to care about your reviews is crucial to the ongoing success of your business.
Read MoreContent - it’s everywhere. You’ve heard the word in a number of contexts but what does it mean and how can you use it to grow your business?
Read MoreIf you’ve created a Yelp or TripAdvisor page already you will be very comfortable with Google My Business as it has a lot of the same elements. Google My Business is essentially a business directory on steroids - with an important twist!
Read MoreBecause of the constant uncertainty, many business owners are stuck in a maybe - maybe we will have to close because of a lockdown, maybe we will have to pivot our services. Maybe, maybe, maybe. Don’t get stuck in that analysis paralysis!
Read MoreThink back to the last time you were looking to do business with a company or buy a product. Did you read the reviews? How much of an impact did the reviews or the star rating have on your decision to buy? Probably quite a bit of an impact. You just unknowingly exemplified a concept in marketing we call social proof.
Read MoreDespite being around for decades email continues to be one of the best tools for communication and has yet to be replaced.
Read MoreThere are a lot of factors that go into creating a solid and positive online presence for your business -- but there are perhaps none more important than online reviews.
Read MoreFor every email blast, blog post, landing page and social media post you are going to need some kind of visual to go with your message and call to action. Many businesses will have a good amount of images of their products and services but what about everything else?
If you own a local business (meaning you have a physical location or a service-based business around your community) then you know how important Google My Business is to your success. After all, when you create a Google My Business profile, you increase your chances of being found when people look for your business, products, or services on Google Search and Maps.
Read MoreThe bells and whistles that emanate from entertainment centers should be enough to pique the interest of families looking for a way to spend a fun-filled day. However, the truth is entertainment centers ranging from sprawling amusement parks to mom and pop video arcade venues need to implement effective marketing for entertainment centers strategies.
Read MoreEmail subject lines might seem like a small part of your overall message, but they are one of the first impressions that you have on email recipients. They are what you need to stand out in your recipients’ crowded inbox.
Read MoreYou have probably heard the phrase, “They’re squeezing me out of the picture.” It’s a timeless phrase that tells someone the pressure is on to perform or get out of a business venture. For a marketing funnel, getting squeezed a bit is not a bad thing because the time has come to close a sale.
Read MoreYou have probably heard the phrase, “They’re squeezing me out of the picture.” It’s a timeless phrase that tells someone the pressure is on to perform or get out of a business venture. For a marketing funnel, getting squeezed a bit is not a bad thing because the time has come to close a sale.
Read MoreThe second phase of the marketing funnel is the phase where you start to develop relationships with consumers that eventually leads to lifelong personal and business interactions. It is the second phase on how to grow your business that is called engaging your customers.
Read MoreLook at a marketing funnel like you look at embarking on a long journey. You start a long journey by figuring out exactly where you want to go. Starting a sales funnel involves the same principle, except you want potential customers to figure out where they want to go.
Read MoreIf you spend some of your company’s hard earned revenue on pricey Google and/or Facebook ads to drive more customers to your eCommerce store, you want to make sure the customers purchase a few of your products and/or services.
Read MoreAutomation might not have been a good thing for one of the scariest monsters created in fiction, but it certainly has its place in the world of digital marketing. In fact, automation is a process that helps marketers improve their email marketing campaigns.
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