Make Your Website Work for You

If you’re launching a new business website (or sprucing up an existing site), this workshop is for you. Learn how to create a search-friendly website that’s useful for customers and supports your business goals.

In this workshop we’ll offer tips for:

1. Building a goal-oriented website
2. Creating useful content for your audience
3. Ensuring your site is useful for visitors, on any and every device
4. Increasing visibility with search engine optimization (SEO)

Sharing Your Story Through Video

Today’s consumers watch video content whenever and wherever they want. This creates an opportunity for businesses to reimagine the role of video in their marketing strategy. This workshop offers best practices for connecting with consumers through online video.

In this session we’ll talk about:

• Understanding the role of video as a marketing tool

• Finding your ideal audience

• Creating eye-catching videos that wield results