Sharing Your Story Through Video

San Francisco Small Business Week is a partnership formed to honor and support the more than 85,000 thousand small businesses and entrepreneurs that call San Francisco home.  As part of National Small Business Week, we celebrate the contributions and achievements of small business owners by offering a series of educational and networking events designed to inspire, educate and connect the members of our business community.

Today’s consumers can watch video content whenever and wherever they want. This creates an opportunity for businesses to reimagine the role of video content in their marketing strategy. Join this workshop to learn best practices for connecting with consumers through online video.

In this session we’ll introduce tips for:

• Understanding the role of video as a marketing tool

• Finding your ideal target audience

• Creating eye-catching video

• Optimizing video content for improved results