Google yourself, The first step to growing your business

You have a business. You have customers. But like any entrepreneur, you could use more.

You can do so by designing your website to satisfy your ideal customer.

That was one of the many key takeaways at a recent Google-sponsored event in Allentown to give digital advice to small and mid-sized businesses. Up-to-date listings, easily searchable websites and the use of ads and analytics also can help boost commerce for a business.