How to Make a Newsletter More Engaging With...
BJC Branding and one of our clients were featured in this article by Constant Contact on their new Read More functionality.
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Wondering how to make a newsletter that drives action?
It comes down to using two simple words:
“Read more.”
Why? If your business is in the habit of sending jam-packed newsletters, filled with updates, articles, and tips — you might be unintentionally turning your readers off.
Originally posted on the Constant Contact Blog