Who are we?

About BJC Branding

BJC Branding, based out of the Greater Boston area, provides educational workshops and marketing consulting services to a wide range of businesses. Our services include:

  • Constant Contact Email Marketing
  • Joomla & WordPress Web Design
  • Social Media Strategy & Coaching
  • Graphic Design
  • Search Engine Optimization
  • Local SEO & Listings
  • Google AdWords
  • vCita Online Scheduling

Our experience and continuous training & education helps us to translate your everyday business needs into effective online marketing strategy, enabling your business to stand out from the competition and successfully compete online.

Our Services Let’s Talk!



BJC Branding’s OnePlan Service Packages provide you with convenient options including a New Website, Search Engine Optimization, Constant Contact Email Marketing & More!



We’re creative AND analytical! Not only can we design your new logo or website, but we can write your SEO copy, publish your Email & Social campaigns, and report on your site traffic.



Need a speaker? As a Constant Contact Local Expert, we provide live marketing workshops and webinars on topics including Email Marketing, Social Media, Event Marketing, and more.

Constant Contact Emails Sent
Cups of Coffee
Workshops Taught
Happy Clients

What we can do

Our Services

Responsive Web Design

Responsive Web Design is a must for any business! We design and build beautiful Joomla and WordPress websites that fit the screens people use – from smartphone to desktop.

Constant Contact Email Marketing

Join the more than 635,000 businesses leveraging Constant Contact® Email Marketing to boost sales and drive growth. BJC Branding is a Master Certified Local Expert, so we can help you every step of the way.

Social Media Coaching

We don’t reel them in for you, but we’ll teach you how to fish for millions of clients and prospects through Facebook, Twitter, LinkedIn, and other invaluable social media channels.

Local Search Engine Optimization

Guarantee your local search presence! Our PowerListings technology lets you seamlessly update, sync, build and monitor your business listings across the web, enhancing your local search engine optimization.
Our Work


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Your Marketing Advisor

Meet Bryan

Bryan J Caplan

Chief Branding Officer
A born entrepreneur, I’ve earned my marketing and sales stripes in both the corporate and SMB worlds. After seeing the good and bad of online marketing consultants, I opted to leave Corporate America and start BJC Branding in 2010 with the goal of both educating my clients and positively impacting their businesses.

Since its inception, BJC Branding has worked with countless businesses of various sizes and types on a range of integrated marketing projects from Web Design to Brand Identity to Online Lead Generation & Sales Strategy.

I’m proud to be a Constant Contact Master Certified Local Expert, which affords me the opportunity to host small business seminars and training workshops in the Greater Boston and South Shore areas focused on using email marketing and social media marketing to engage key audiences, drive dialogues, and build relationships.

Ultimately, any past or present clients will tell you that I am a man of my word and create business relationships built on trust and communication.


Free 30-Minute Strategy Session

Let BJC Branding take a look at your Constant Contact campaigns and data. We’ll provide real insight on improving your experience and building your business mailing list… all completely for free.

Schedule Your Session

Latest from the Blog

The Blog

BJC Branding Renamed Constant Contact Master Certified Local Expert

BJC Branding Renamed Constant Contact Master Certified Local Expert

Boston-based Email marketing expert demonstrates proven track record delivering measurable results Bryan Caplan, Chief Branding Officer of BJC Branding, has been renamed a Master Certified Local Expert in 2015 by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide. To achieve this Master Certification, the highest level of Constant Contact’s Solution…

You’re Wasting Your Time on Social Media

Yep, I said it! You’re most likely wasting your time on social media. Let’s pretend posting to your Facebook, Twitter, or LinkedIn account is like doing the laundry. Are you going to wash and dry one piece of laundry at a time? No way! You batch out your laundry by darks/whites and types of fabric.…

3 Tips To Minimize Your Email Unsubscribers

3 Tips To Minimize Your Email Unsubscribers

Let’s face it: when someone unsubscribes from our Email List, we take it personally. After all, we’re putting in our time to send something of value to our audience. Whether we’re promoting an exclusive sale or informing them of new, relevant information, we work hard, dang it, and we deserve to be read! Unfortunately, our…

BJC Branding Named Constant Contact Certified Solution Provider

Greater Boston marketing experts to help small businesses and nonprofits achieve meaningful marketing results WEYMOUTH, MASS — August 20, 2014 – The entire BJC Branding team has been named a Certified Solution Provider by Constant Contact, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide. As a Certified Solution Provider, BJC Branding…

Single Platform – Optimizing Your Online Presence

If you build it, they will come: Optimizing your online presence with Single Platform For every business owner getting the word out about products and services is a top priority. Creating a comprehensive menu on review sites across the web and mobile space, as well as on your own page, can be time consuming and…

What Does Panda Consider Quality Content?

While Matt Cutts of Google has been extraordinarily tight lipped over the years on the exact metrics the Panda Algorithm uses to define quality content, he recently recorded and released a video offering a link to an article by  Amit Singhal that was published to Google central webmasters blog. In recent months we’ve been especially focused on helping people…

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