16 Stats That Prove The Power Of Google Search

Gone are the days of not knowing something and not being able to immediately summon the information. Search engines, especially Google Search, have radically changed the way we live our lives and consume information. It’s where we learn (for better or worse), discover, and communicate.

When was the last time you searched for information on Google? For many of us you can count the time in minutes. Google Search is a behemoth and the way most of us find anything on the internet. It functions as sort of an internet roadway – you type in what you are looking for and you are guided in the right direction.

Given its role in every one of our lives it is not an exaggeration to say that Google Search is the most important place on the internet. Need a little convincing? Here are some mind-blowing stats to show you just how powerful Google Search is.

The Ubiquity of Google

  • It should come as no surprise that Google is the most visited website on the internet with nearly 90 billion visits in a month alone. (Similarweb 2022)




  • Google is also the biggest search engine in the world by a large margin. As of 2022 Google Search holds 92 percent of the search market share. (GS Statscounter)




  • Though India is the top Google user, in the United States 92 percent of all internet searches are done on Google. (Statista)




  • People rarely go a day without Googling something. 84 percent of people use Google 3 or more times per day. (Moz)




  • Google is most used on mobile devices with 63 percent of searches in the United States originating from a mobile device. (Merkleinc)

The Searches

  • Google is constantly processing searches to the tune of 8.5 billion searches every day. (Internet Live Stats)


  • How many searches does that add up to annually? Google processes more than 2 trillion searches each year with that number expected to double in the next decade. (Internet Live Stats)



  • About 14 percent of those trillions of searches are phrased as questions. (Backlinko)


  • Sometimes people search without clicking! It is estimated that 50 percent of Google searches end without the user clicking anything. (Backlinko)



  • The top result in any search sees an enormous amount of traffic with a click through rate of more than 31 percent. The CTR drops significantly as you move down the first page. (Highervisibility)



  • When people are ready to shop, they often turn to Google first. Around 46 percent of product searches start on Google. (Jumpshot)



  • If you link it, they will come! Around one third of all Google searches that end with ‘near me’ result in a visit to a physical store. This is a prime example of the power of Local SEO!(Hubspot)


Google Ads

  • People who are searching on Google are much more likely to click on an ad than on any other search engine with 63 percent of people clicking on ads, four times that of Amazon, YouTube, and Bing. (Clutch)


  • It is reported that the average return on investment of Google ads is 200 percent with businesses earning $2 for every $1 spent. This statistic was reported by Google in 2009 and it is thought to be higher now but not been confirmed by the company. (Google)


  • Text is best on Google Ads! 55 percent of people clicking on Google Ads prefer text-based ads. (Clutch)


  • Across industries the average click through rate on Google Ads is 3.17 percent. (Wordstream)

BJC