One of the biggest tools in a marketer or business owner’s toolbelt is YouTube.

The 17 year-old social media channel has changed the way we consume media and has become a mainstream media form in and of itself. The platform is home to a wide variety of content from people vlogging about what they bought during a shopping trip to DIY instructions to watching people consume insane amounts of food in one sitting.

Because of its all-encompassing nature, YouTube is a key marketing tool for your business no matter what it is. If you take the time to create the content, there is always an audience ready to watch.

Gone are the days of producing a commercial that will air on regular television. Your money is better spent these days producing videos and ads for digital platforms like YouTube.

Don’t believe me? Here are 30 YouTube statistics to prove the power of the platform for your small business.

Who Is Watching YouTube?

YouTube is the second most trafficked website in the world behind its parent company, Google. (Google)
YouTube has more than 2 billion logged-in monthly users. (YouTube)
On mobile alone, YouTube reaches more 18-49 year-olds than any channel or broadcast network. (Google)
500 hours of video are uploaded to YouTube every single minute. (Statista)
74 percent of adults in the United States use YouTube. (Pew Research, 2021)
On mobile, YouTube reaches more adults during prime time than any cable network. (Nielsen)
81 percent of American parents use YouTube to find entertainment for their children. (Pew Research)
YouTube exists in 91 different countries. (YouTube)
YouTube is available in more than 80 languages. (YouTube)
YouTube reaches 95 percent of internet users in an average month. (Google)
YouTube, alone, is responsible for more than one-third of all internet traffic. (Statista)

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What People Are Watching

Videos that are more relevant to personal interests or experience are 1.6X more important than production value. (Google)
Searches for ‘how to’ videos is growing 70 percent year over year. (Google)
70 percent of what users watch on YouTube is determined by its algorithm. (YouTube)
Watch time for “which product to buy” videos had doubled between 2017 and 2018 and continues to grow. (Google)
Users watch more than 1 billion hours of YouTube per day, more than Facebook and Netflix combined. (YouTube)
The average mobile viewing session on YouTube lasts more than 40 minutes. (YouTube)
Collectively, YouTube users watch 46,000 years of content every year. (HubSpot)
More than 70 percent of video views on YouTube are from a mobile device. (Pew Research)
Views of videos with “beginner” in the title grew 50 percent from March to July 2020. (Think With Google)

Brands And Marketing on YouTube

Only 9 percent of small businesses are on YouTube. (BrandWatch)
68 percent of YouTube users watch videos to make purchasing decisions. (Google)
90 percent of users say they have discovered a brand or a product through a YouTube video. (Google)
Over 46 percent of shoppers will potentially buy from a new brand they discovered through YouTube. (Google)
78 percent of marketers say YouTube is the most effective video marketing platform. (Business2Community)
51 percent of YouTube users visit the site every day. (Pew Research)
A mobile YouTube ad is 84% more likely to engage than a regular television ad. (Ipsos)
YouTube is the second most influential digital channel when it comes to purchasing. (Statista)
More than 50,000 years of product reviews have been watched on YouTube in the last 2 years. (HubSpot)
70 percent of YouTube viewers bought something from a brand they saw on YouTube. (Google)