Unless you're a trendy downtown restaurant, getting reviews for your business can be challenging. No matter how hard you work for a customer, there's no guarantee that they'll decide to review you at the end
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Reviews of your business are perhaps something you've put off looking into, only because you fear the responses you'll receive. Considering you've likely seen some of the negative reviews businesses receive on places like Yelp, you've maybe wanted to avoid the risk.
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Online reviews are as influential as ever. About 85% of consumers report reading reviews online, and that percentage increases every year.
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Email marketing is one of the best ways to stay in touch with your audience and send them to your website and product pages.
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If you do any kind of email marketing you know how important it is for gaining valuable new leads and customers. One aspect of email marketing that many businesses overlook is the power of segmentation.
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The marketing departments of large and small businesses, and both B2B and B2C companies, know the power of email marketing to move consumers through the buyer journey...
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The first step in achieving success with any marketing strategy is to know what success looks like.
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The days of considering your target audience solely through statistical averages are over. Modern digital marketers use buyer personas, hypothetical customers that are based on both quantitative and qualitative research.
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Boston's Run To Remember boasts over 10,000 runners and miles of road closures throughout the city of Boston. We leveraged Email Marketing to drive volunteer signups, and it was a raving success!
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There are several factors that go into building a spam-proof email, but one factor over which you have total control is to limit your usage of SPAM words. Below is a list of 100 SPAM words to avoid in your subject line:
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