BJC Branding and one of our clients were featured in this article by Constant Contact on their new Read More functionality.

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Wondering how to make a newsletter that drives action?

It comes down to using two simple words:

“Read more.”

Why? If your business is in the habit of sending jam-packed newsletters, filled with updates, articles, and tips — you might be unintentionally turning your readers off.

Read the full article

Originally posted on the Constant Contact Blog