You can buy anything on the internet these days including email lists and social media followers. If those things are available it would be stupid not to take advantage of them, right? Wrong.
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Wouldn't it be cool if there was a special tool you could use that not only tells you what keywords to use, but tells you how popular they are, how many people are searching for them each month so that you can get in on that conversation? You can do all that and more using Google Ads!
How long has it been since the last time you checked one of your social media profiles? Probably not very long. Social media is ubiquitous and important, especially for a small business.
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The holiday season is the most important time of the year for small businesses but did you know it is also a crucial time for nonprofit organizations? According to Nonprofit Tech For Good 31 percent of annual giving occurs in December alone!
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With the holidays coming up, I am seeing a flurry of activity from small business marketers. After all, the holidays is where many of you make the majority of your annual sales, so it's only right that you put the pedal to the metal and roll out your digital marketing for holiday shoppers.
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Where were you during the great Facebook outage of 2021? While the outage on October 4 may have been a nice break for some, it also showed artists and small business owners why they can’t rely on social giants to maintain their shops and connect with their customers.
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Online reviews are important. For as much as people rely on reviews for social proof that your business provides a quality product or service, they also pay close attention to how you respond to all reviews of your business, whether positive or negative. What you have to say matters to their perception of you and your business.
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We all get a sea of emails everyday from every company we have ever done business with or thought of doing business with. Making your small business stand out in a packed inbox can seem impossible but luckily, it isn’t!
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Smartphones are quickly becoming the main way most Americans access the internet. So if your website or e-commerce store isn’t optimized for mobile, how do you expect anyone to be able to engage with it?
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Have you ever wondered how those products get to the top of a Google Search page before the normal web search results? The answer is Google Merchant Center, Google’s most useful tool you’ve never heard of.
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Writing a good product description is more than just throwing together a few adjectives, it’s about defining your product or service. An excellent product description is a well written piece of copy that not only describes what you are selling but accurately reflects its value to the customer.
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Life is hectic, and no one knows this better than a small business owner. A well scheduled day can quickly get out of control and the little things can get forgotten. This is why automation and scheduling is a necessity in your marketing.
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One of the goals of creating content is getting it in front of as many sets of eyes as possible. Aside from creating great content one way you can make sure this happens is by optimizing your videos specifically for search.
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Even if your business is down the street people are still going to be looking to the internet for information about it -- so why not use that to try and help make the sale?
Here is where video comes in.
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Email is a powerful tool for small business owners when wielded correctly. Luckily there is a lot of data out there so you don’t have to do a lot of guessing at what goes into crafting an effective email.
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We all know that first impressions are important but did you know that they can also be incredibly powerful? In the world of email marketing they are the most impactful moment you will get to connect with a potential customer.
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Google My Business is a great tool to get your business seen in local search, but are you using it to its full potential? One of the ways you can take your Google My Business listing to the next level is by utilizing the Products feature.
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For decades email has been effective at communicating with customers and great at converting leads into sales. But it’s not just about churning out loads of messages as fast as possible -- it’s about managing and growing a healthy database of contacts and personalizing the experience.
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