The way to keep everything moving and growing is to streamline your business and utilize tools to make your life easier. Many of these digital tools can be pricey -- but not all of them!
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Do you have a big sale you want to promote? Maybe a ‘buy one get one’ type of thing? Now is the perfect time to explore “Offers” on Google My Business.
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When you are building your Google My Business profile you may be tempted to skip a few of the options because they feel like a waste of time. One of these you may consider is the business description. Yes it may take a little thought but it is an essential part of your business listing.
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To get your Google My Business profile in front of the right people you have to make sure your selections best represent what your business is and has to offer. One of the most important parts of that is choosing the correct category.
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Want to know one of the most important parts of your Google My Business profile? If you’ve already guessed it by reading the title of the blog post then yes, it’s operating hours.
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Building an effective Google My Business listing isn’t very hard but it can take a little bit of your time. One of the areas that is very beneficial but can seem daunting to business owners is the products and services section.
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By now, after reading these posts, you should have understood your story in the Jimmy Valvano framework: where you were, where you are, and where you want to be. You should have fine tuned your story and be able to tell it on demand. You should continue practicing your story because you're always going to find new things to add to it.
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One of the things that sets Google My Business apart from other online business directories is that it also doubles as kind of a social media platform. Google My Business lets you interact with your customers! One way it does this is by allowing you to create “posts.”
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Here it is at its core, the elementary definition, essential definition of marketing -- marketing is when you push a message and pull a response.
Aside from an accurate address and contact information the most important thing about any business listing is the reviews. Online reviews are critical in the success of your business.
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You’ve made the profile - now it’s time to make it stand out. Adding photos to your Google My Business profile is essential if you want it to attract more customers.
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Would you believe that eight out of 10 people are going to go to your website before they'll ever consider doing business with you? They need to see your website. They need to get a good idea of if they want to work with you and if you can satisfy their needs.
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Before getting started on Google My Business it is important to know what kind of business you have. This may seem obvious but it is an important distinction and will dictate what kind of tools you get to create your listing.
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Let’s talk about value. If you're not providing value to your clients they're going to let you know and they're going to let everyone else know that they didn't get their money's worth from your business.
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If you have a brick-and-mortar business Local SEO is crucial to staying afloat. Customers have to be able to find you! And more often these days they are doing the discovering online.
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First impressions are important in life. You figure out if you like someone, if you can trust them, if you even want to be around them. It’s about survival —it’s human nature.
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Local SEO is a crucial tool for local businesses and there is no better way to leverage that on Google Search than with a Google My Business profile.
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If you tell a story well enough and if you paint a picture well enough, you have a much better chance of them wanting to come along for the ride.
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Now we're at a point where you should have an idea of a story and it should flow. So your next thing that you want to do is take where you were, where you are, where you want to be, and turn it into maybe one paragraph, maybe two paragraphs. You can be detailed, you can be high level.
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Just like if you're building a house - you don't just start on one wall, put the lumber up and then put the drywall up and start the next. We've got to build up the structure of the whole house and then start building out the walls, insulating and so on.
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